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A brand book for the world’s biggest meditation app.

Headspace is a meditation app with one mission: to improve the health and happiness of the world. And with millions of users in more than 190 countries, they’re well on their way. With such a fast-growing brand and product platform, Headspace brought us in to help them with a new brand book — something that could clearly communicate their unique mission and aesthetic internally to new employees and externally to media outlets as well.