Dollar Shave Club
Brand Identity System
Brand System Guidelines
A rebrand for “The Bathroom Minutes” monthly zine.
When Dollar Shave Club decided to up their content game, they approached us with the opportunity to completely revamp their monthly newsletter design that goes out to their millions of subscribers. Appropriately titled, “The Bathroom Minutes,” this miniature newspaper is perfectly sized and themed for quick (or not so quick) toilet reads. It’s almost like a Boys Life or Mad Magazine for adult men. We started with the logo design, a new look & feel and created a style guide for the publication, then designed the complete first issue.