Brand Identity System
Brand System Guidelines
A playful and educational financial board game.
We partnered with game company, Lyon Works to design the product and packaging for this fun-filled game about the stock market. Daytrader is a financial board game that brings you the thrills and chills of investing in the stock market in a humorous, but educational format. It was called “the new Monopoly” by Fast Company. The launch was a huge success; resulting in $20k of direct sales within the first month.