Known as a city that’s ever changing and reinventing itself, Los Angeles is also home to many historical and culturally important landmarks. One of those is the intimate, open-air, 100-year-old Ford Theater that’s nestled in the Hollywood hills just across the freeway from The Hollywood Bowl. Both theaters, along with The Walt Disney Concert Hall were all consolidated under the guidance of the LA Phil, one of the most prestigious orchestra groups in the world. To celebrate The Ford’s new home, the LA Phil commissioned us to rebrand the iconic theater. In addition to redesigning the logo and brand style guide, we worked on everything from signage to banners to marketing collateral, all while drawing inspiration from the diversity of The Ford’s events and the greater L.A. community.
To go along with the rebrand we also created a complimentary brand system that celebrates the 100th year of The Ford.