Palette

Naming
Visual Identity System
Product Design
Print Design
Packaging Design
Motion Design
Brand System Guidelines

A notebook to match the way you think, work, make, and do.

Palette is a customizable notebook with all of the ingredients you need to make it your own. The page templates are all modular and editable on the website, then they are made to order and printed in the USA. We were brought on from the very beginning to help refine the concept, come up with a name, then a visual identity that would appeal to working creative professionals across all industries. The Palette logotype reflects the ethos of the brand: a confident simplicity with a slight wink found in the pen or pencil to paper of the “P”. The brand colors are a modern twist on the RGB screen color mode, meant to nod to the online customization of a printed product for the creative professional looking for a more analog organizational tool.