Yours Truly

We were commissioned by Reiss Co. and New School LA to establish the branding for their new joint restaurant venture, “Yours Truly,” located in the heart of Venice on iconic Abbot Kinney Blvd. Chef Vartan Abgaryan’s modern Californian menu highlights his roots as a native Angeleno, Armenian-American and classically-trained chef. To reflect the coastal cuisine and earnest intentions in an overly hip area, we went with a hand drawn, textural, love letter to Venice for the overall look & feel, which extended to a logo system, signage and printed collateral items.