Tweeds is a mens underwear company founded by the owner of Stab, Australia’s hottest surf magazine and pro surfer, Kolohe Andino. ITAL/C was enlisted to establish the look and feel for the brand and execute the official website, print ads and well as various digital advertising efforts.
The brand is targeted at a younger male demographic, living the new golden years of surfing. We decided to play this up with very bold, colorful, imagery and graphic shapes and color that feels very vibrant. The site is a fully responsive, parallaxing HTML scrolling experience as bold and colorful as the spirit of the brand.