During the big vehicle recall of 2010, Toyota launched this Safety motion graphic campaign as a more proactive response to put out a positive message for Toyota. The main message was that Toyota vehicles are very safe and that Toyota has put numerous resources into creating a safer car. This campaign consisted of print, digital, and TV ads. Due to the reactionary nature of the recalls, we created the campaign within a very tight schedule. We were responsible for the look and feel, as well as motion graphics for the three TV spots.