Toyota Care

When Toyota decided to start doing a 2 year no cost maintenance plan on new vehicles, they also decided they wanted to advertise it really quickly. We had about 3 weeks from concept to on-air with this one while at SaatchiLA. We created an identity for the program (including logo, tag lockups, and animation bumpers), TV spots for both national and retail clients directed by Jared Hess, in addition to print, out of home and online ads.