Toyota Avalon

When launching the 2011 Avalon, we set out to emphasize the car’s premium features in a fun and relevant way. The demographic for the vehicle is a bit older, so we turned to a time in history where comfort and amenities were king. Nodding to the advertising of the 50s and 60s, we developed the notion of “Travel Avalon Class” and that “Comfort is Back.” We touched almost every piece of this advertising campaign from the logo, overall look and feel, TV commercial concepts (directed by Patrick Daughters), print ads, to out of home and rich online experiences.