Thinknear is a full-service advertising platform delivering accuracy, scale, and enterprise-grade mobile solutions. Built on 16 years of exclusive proprietary location data, their technology transforms ad campaigns into relevant mobile experiences. Our goal for the rebrand was to give them something clean, smart, technical and bold that could appeal to those in the advertising / marketing world. The logotype references latitude and longitude marks and we expanded on the look and feel for the brand based on those navigational cues.
Geolink is Thinknear’s self- service tool that enables advertisers to craft their own targeted mobile ad campaigns using Thinknear’s advanced location data. We designed the Geolink logo to fit within the Thinknear brand guidelines by using a slightly modified version of the font and the same color palette. This logo sets the standard for future sub-brands and products by Thinknear.