ITAL/C

Revolutionizing an organization that’s revolutionized teaching.

To celebrate 35 years of transforming education, Teach For America partnered with us to reimagine its brand for a new era. The organization’s evolving vision called for a bold return to simplicity, clarity, and confidence—resulting in a dynamic identity system built around a kinetic cube that embodies the team’s energy, momentum, and drive. As the cube’s planes separate and push beyond their boundaries, they symbolize an organization whose impact, innovation, and ambition refuse to be contained. Our work included a comprehensive brand refresh spanning identity design, color, typography, photography art direction, motion graphics, audio, print collateral, and out-of-home campaigns.