ITAL/C

Editorial content and women’s athletic fashion.

The studio was commissioned by Reebok to concept, produce and design the magazine layout for the second issue of their women’s magazine and catalog called Rally. The issue was a Fall/Winter release, so we came up with the “Elements” theme to play off the changing of the seasons, weather, and the elements of a healthier, more fit lifestyle. The theme also played out graphically throughout the 50 page issue in headline type treatments and image layouts.

We had the honor of featuring such female athletes as Sage Erickson, Laure Manaudou, Amie Engerbretson, Maureen Shea, among many others. We shot every day for 2 full weeks at multiple locations in LA, NYC, and Marsaille France. Technically, it was one heck of a production, and conceptually we were able to balance original editorial content with pushing product through seamless execution and a forward thinking layout.