Patagonia’s Guide To Los Angeles

Our favorite outdoor brand came to us to design an interesting guide to LA for customers shopping at the Santa Monica and Pasadena store locations. Where to begin! We first collaborated with the retail teams at both locations to curate a Patagonia-y list of local favorites on the east and west sides of town. Then we translated eclectic the list into stylized illustrations on an old school, large format, printed map that folds out to also reveal a poster print on the back side.