Patagonia Santa Monica

When Patagonia decided to start giving each flagship retail location their own local identity, they hired us to give the Santa Monica store it’s own logo. As outdoor enthusiasts who are also huge fans of the brand, we jumped at the opportunity to brand our local Patagonia store. Inspired by classic Santa Monica beach and pier signage, plus the natural views of the Santa Monica bay with the hills of Malibu in the distance, we created a logo that would then be used throughout the store on various swag items from patches, stickers, to apparel and thermoses and cups.