Patagonia Pasadena

When Patagonia decided to start giving each flagship retail location their own local identity, they hired us to give the Pasadena store it’s own logo. As outdoor enthusiasts who are also huge fans of the brand, we jumped at the opportunity to brand one of our local Patagonia LA stores. Inspired by the San Gabriel foothills, local wildlife like mountain lions and rattle snakes, and of course the rose, we created a logo that would then be used throughout the store on various swag items from patches, stickers, to apparel and thermoses and cups.