Nike Winter

While at B-Reel, we led the creative task of creating an interactive video game for Nike and W+K. Three of Nike’s top professional athletes were put through a gauntlet of winter training exercises that the user could play along with. First was world champion wideout, Greg Jennings during a 1 day shoot in wintery Green Bay, Wisconsin. Then Alex Morgan, forward for the US womens’ soccer team and Allyson Felix, Olympic gold medalist sprinter came to LA to shoot during the two coldest nights of the year. In the online game, the user is challenged to fight back against winter through 3 mini-games in a cinematic experience that features the athletes battling through wind, rain and snow. The look and feel was kept simple, dark and cold to convey the harsh feeling of winter and compliment the collection of products featured.