Modern Assembly is a digital production studio founded on the principles of hard work and execution. ITAL/C was brought in from the company’s inception to concept the name and build the identity. The Modern Assembly logo combines the M and A letterforms together into one unified form. It is its own “modern assembly” of the two letters, forming a unique ligature that has implied depth and dual meaning. Modern Assembly looks at every project from a new angle, which is why the A works upside down forming a pencil to paper, the start of every good idea. The MA seal is also reminiscent of a masonic emblem. We used that theme in the branding, referencing old masonic temples and assembly halls throughout the business collateral and website design.