ITAL/C

Empowering the readers, dreamers, makers, and doers of LA.

The Library Foundation of Los Angeles provides critical support to the Los Angeles Public Library resulting in free programs, resources, and services available to the millions of adults, children, and youth in Los Angeles. Through fundraising, advocacy, and innovative programs, the Library Foundation strengthens the Los Angeles Public Library and promotes greater awareness of its valuable resources. We were tasked with the opportunity to rebrand this vital institution. Using the architectural, or portal-like silhouette of a book, we delivered a bold and iconic visual identity that was designed to stand the test of time.

As inspiration for our color palette, we looked up to the roof of the Central Library. Its vibrant tile colors provided the perfect starting point for our design concept.