Brand Identity System
Celebrating coastal creative culture.
Indoek is a surf-centric brand celebrating an independent flavor of wave-riding culture mixed with all things creative and inspiring. As a “sister brand” to ITAL/C, we’ve been a part of Indoek since its inception and have designed everything from the brand identity, books, physical + digital products, apparel, photography, motion projects, and site designs that include both custom CSS editorial and shop templates. Indoek is a constant work in progress, but it is a great example of a brand we are vested in and continue to grow, nurture and evolve on our own.
We started Surf Shacks® in 2013 as a web series that documented creative surfers and their homes all around the world. It has since evolved into a popular coffee table book series and even home goods + other product collaborations. In 2017, we worked with German publisher, Gestalten to release the first Surf Shacks book with 42 stories the online series. And in 2020, Surf Shacks Vol. 2 was released featuring 40 more stories. Both books are distributed internationally and can be found anywhere from Barnes & Noble to local surf shops and home goods shops, to the rooms of boutique hotels.