Indoek 27 Frames
We sent 27 single use (disposable) cameras out to some of our favorite photographers, they shot stuff with them, then mailed them back to us. We developed the film and shared the results on Indoek.com. In this instant, digital age, we wanted to pay homage to a snapshot photo process we grew up with ourselves — waiting for the film to develop and being surprised by the results. As the online series caught on, we realized we needed to do something bigger with this “27 Frames” concept. So we did a logo for the project, curated our favorite images from the series (88 in total) and threw an art show and silent auction in downtown LA with 100% of the sales going to Surfrider Foundation.