We were brought on to give Illy’s new cold, on-the-go coffee brand an identity and look & feel. No one can own the arts quite like Illy. Even down to Illy’s artist created logo, the brand has been a major supporter of the creative class since the beginning and Issimo is a result of that passion. Issimo is all about blending the passion to create useful and beautiful things with the hustle in bringing those things to life. With that in mind, we made it our goal to express just that in all of Illy Issimo’s consumer facing brand channels. The tagline “In Pursuit” lent itself to some fun and playful sketches representing this on the move, creative lifestyle.