Brand Identity Systems
Brand Systems Guidelines
Various design and branding projects for the biggest name on the internet.
Over the years, Google has commissioned us for different visual explorations around campaigns and products ranging from their collaborations with X-Prize, to initiatives like their Impact Challenge, their suite of product icons, custom phone case graphics, to branding platforms like Made W/ Code. Shown here are several examples of these projects we’ve worked with the design and brand teams on.
Leading up to the 2016 election, Google reached out to us to design a grassroots initiative promoting voter registration among young, college students and first time millennial voters. We designed over 500 stickers for the #Iregistered initiative that were distributed across universities and college campuses nationwide. Young voters wore the light-hearted stickers as a badge of honor for registering to vote. Then closer to election day, we changed the messaging to #Ivoted and released a slew of quick, animated illustrations that were incorporated into the G Board on mobile devices and shareable on social media channels like Instagram and Snapchat.
We were proud to design the first campaign look & feel for Google Impact Challenge. Each challenge is an invitation for ideas that tackle a specific problem or support a particular community, whether that is a city, continent, or the entire world. Google looks for nonprofits and social enterprises with ideas that can create change at the pace and scale the world needs today.
In another campaign look & feel exploration, we were tasked with developing the visuals for Google’s partnership with Lunar X-Prize, the new space race.
Google Moments was a customizable platform of live phone cases for the Pixel. We collaborated with the design team at Google to design a suite of templates that helped consumers make their own beautiful phone cases using a variety of graphic parameters.