Google Voter Registration

2016 was a long and heated election year to say the least. Trying to engage the nation’s youth to get out and vote is also no easy task. Leading up to the election, Google reached out to us to design a grassroots initiative promoting voter registration among young, college students and first time millennial voters. We designed over 500 stickers for the #Iregistered initiative that were distributed across universities and college campuses nationwide. Young voters wore the light-hearted stickers as a badge of honor for registering to vote. Then closer to election day, we changed the messaging to #Ivoted and released a slew of quick, animated illustrations that were incorporated into the G Board on mobile devices and shareable on social media channels like Instagram and Snapchat.