Google Made With Code
Made with Code is an initiative by Google to get higher numbers of young girls psyched on coding. We were brought on to revamp Made with Code’s brand identity with a newly energized look & feel. Our goal was to make a brand for high school aged girls that feels less “girly” and more fierce and fun. We created a visual language based on notebook doodle-like illustrations used in tandem with a bold color palette to revamp the brand guidelines with a new system of illustrations, graphics, icons and patterns.