Earl’s Mar Vista

Our favorite neighborhood grub spot finally asked us to give their identity a makeover after seeing us almost every weekday for lunch. Earl’s has an eclectic menu, staff, and overall vibe and aesthetic, while still remaining simple, healthy, and tasteful. Our goal was to somehow capture all of those aspects with their new branding package. The second task was to help the “jewel of Mar Vista” stand out on a small stretch of Venice Boulevard that is transforming itself with other hip new businesses. We did away with their iconic letter board out front and in its stead painted a bold, graphic mural that plays off the new logo. If you are ever in our hood, the Sushi Sammy is a must try.