Drought Tips

California is in the midst of the worst drought on record. We decided that instead of idly worrying about it on a daily basis, we, at ITAL/C, would try in some small way to help spread some water-saving tips. Small changes in our everyday lives can make a big difference, so we designed some quick, gestural illustrated motion graphics to demonstrate these tips. Most importantly, we used a playful, approachable illustration style that is in stark contrast to the daunting facts out there about the drought. (Thanks to our friend Jimmy Reeves for providing the original music / sound design)