The Doughroom

The Doughroom is a small, New York Italian gastropub in Culver City, LA. We developed and designed the restaurant branding working side-by-side with the owner. Designing every aspect of the brand from the logo to menus, pizza boxes, and even the interior build out and website, we the gave this restaurant branding project the works. We used a prohibition-era mobster theme throughout to play on the dual meaning of The Doughroom name. We wanted the place to feel like a cozy, wise guy hangout, but also have that warm, classic Italian family vibe.

The Doughroom Logo and Address Lock Up
The Doughroom Address Detail. Red numbers over Black and white photo of NY city skyline
The Doughroom Collateral Suite
The Doughroom logo over black and white photo of pizza cutter
The Doughroom About Us Webpage Detail
The Doughroom Online Drink Menu title page
The Doughroom Coaster and Matchset
The Doughroom T-Shirt: Just like Mama's
The Doughroom post card set
The Doughroom Check Presenter detail. Masonite and rubber band
The Doughroom Menu detail
The Doughroom Coaster set