Daytrader Board Game
We partnered with game company, Lyon Works to design the product packaging for this fun-filled game about the stock market. Daytrader is a financial board game that brings you the thrills and chills of investing in the stock market in a humorous, but educational format. It was called the new Monopoly by Fast Company. We not only designed every element of the game, but we helped concept and test gameplay, and continue to lead PR and marketing efforts for the game. The launch was a huge success resulting in $20k of direct sales within the first month.