Visual Identity System
Brand Voice + Tone
Brand System Guidelines
Bringing humanity to Medicaid.
Circulo is creating the future of Medicaid by making it easier than ever to serve those who need it. The branding we designed for this young, tech / health startup reflects their mission through modern, elegant visuals that are approachable and relatable in nature. We started with strategy and nailing the brand voice and tone, then moved on to defining the look & feel with a logo and brand identity system consisting of patterns, illustrations and other graphic elements. Eventually we we tasked with designing physical health hubs and specific brand collateral items. The Circulo mark is simple, clean, and bold. It consists of seven circles, representative of their seven brand pillars, that come together forming a “C.”
The squad at Italic were nothing short of the best team I have ever partnered with. They are thoughtful, unique and creative. They consider the problem from every angle and deliver above and beyond. The work they did on our Circulo Health brand along with the considerations they created for the Huddle experience activation has literally put jet fuel into our company. Having them partner with us has been one of the single best decisions I made during the last year in my role as Head of Design.
Chief Product and Design Officer at Circulo Health