ITAL/C

Circulo is creating the future of Medicaid by making it easier than ever to serve those who need it. The branding we designed for this young, tech / health startup reflects their mission through modern, elegant visuals that are approachable and relatable in nature. We started with strategy and nailing the brand voice and tone, then moved on to defining the look & feel with a logo and brand identity system consisting of patterns, illustrations and other graphic elements. Eventually we we tasked with designing physical health hubs and specific brand collateral items. The Circulo mark is simple, clean, and bold. It consists of seven circles, representative of their seven brand pillars, that come together forming a “C.”