Capsule Brand Video

After creating all of the branding for Capsule, maker of The Minimalist Wallet, they approached us again wanting to extend the brand further and tell their story of simplicity through a brand video. Using a simple pulling back motion we wanted to reveal how the most simple things in life can work together to create the most complex and beautiful. The video also features an original score from long time ITAL/C friend, Jimmy Reeves.