Conceived in the clubs and the EDM party scene, Boon Vodka represents modern, youthful spirit, elegant mischief and energetic good times. Music is at the heart of the brand. With that in mind, our approach to the branding and packaging was to design something bold, sophisticated — but most importantly, fresh and provocative. Most top shelf vodka brands showcase the product in tall, clear bottles. To stand out on the shelf and appeal to a younger demographic, we designed a sleek, modern, matte black canister with silk-screened white sound wave lines wrapping all around.