ITAL/C

Trial tech involves using digital tools to aid legal presentations, while forensic animation creates animated visualizations for forensic evidence, clarifying complex scenarios in court. Whew that’s a mouthful, even for a lawyer. Thus the partners at Allrise approached us to help them with a complete rebrand that would allow the company to stand out amongst all the usual visual metaphors in the legal world while also explaining what they do in a more direct way. We were tasked with naming, copywriting, brand identity, collateral, and motion graphics.