Air + Speed Montauk
Air + Speed is a classic, core surf shop in the truest sense located in the heart of Montauk, New York. A+S caters to both the strong, tight-knit local surf community and the transient, seasonal population of surfers and tourists from NYC. A family run business since 1996, it embodies the spirit of Montauk both old and new. It has an aesthetic that is rooted in the fishing, outdoor and boating culture of the east end, mixed with the style of a travelled, NYC prep-schooler. A Montauk institution, we aimed to capture that and establish A+S as a new classic east coast brand. Keeping things simple, clean and bold, we played off the literal “Air + Speed” name in the logo illustration and throughout the branding.
In addition to the rebrand, we created a fun, playful graphics series for Air + Speed to be used on tees, sweats, hats and even surfboard graphics. The look and feel is simple, clean and bold, it plays on themes of summertime and the ocean-centric lifestyle of the eastern Long Island location.